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Crocmedia Newsletter Feb 2009

TAG HEUER KICKS OFF GRAND PRIX IN UNFORGETTABLE STYLE
TAG HEUER SNAPSHOTS

Crocmedia Australia managed media and red carpet arrivals for TAG Heuer’s annual grand prix cocktail event in Melbourne in March.

F1 world champion Lewis Hamilton was guest of honor. VIP celebrities and social identities included actors Eric Bana and Daniel MacPherson, model Eric Heynatz and husband Andrew Livingstone, Olympian Leisel Jones and former V8 champion Mark Skaife.

Long–term TAG Heuer Ambassador Lewis Hamilton contributed to developing the TAG Heuer Lewis Hamilton Cal S Limited Edition Chronograph, and is currently working on new timepieces, specifically a Carrera limited edition to celebrate his 2008 World Champion title.

For further information, contact Jessica Pattison jessica@crocmedia.com


BOOMARANG HIRES CROCMEDIA SINGAPORE Boomerang Logo

Crocmedia’s Singapore office has been appointed to manage publicity campaigns for Boomarang.

Boomarang is a cafe, bar and bistro which proudly serves up a fresh, authentic Australian cuisine while celebrating Singapore’s charming culture. Located by the scenic Singapore River in Robertson Quay, Boomarang offers a relaxing ambience for all–day dining and entertainment.

To commemorate ANZAC Day on Saturday, April 25 in Singapore, Boomarang will play host to hundreds of frolicking bare feet. Local Aussie and Kiwi expatriates in teams of two will battle it out against each other in true traditional style in a game of Barefoot Bowls.

www.boomarang.com.sg
For further information contact Marina Matthews marina@crocmedia.com


Shooting Blanks
Brad Blanks

L–R (American actress Jennifer Lopez and Brad Blanks)

Crocmedia Australia is on the lookout for a partnership sponsor for its new dynamic celebrity radio segment Shooting Blanks starring Brad Blanks.

Blanks is already a huge hit on Australia’s Hamish & Andy radio program (Austereo network).

Blanks spends his time interviewing the cream of A–list celebrities at parties, launches and premieres all over Hollywood and New York.

Shooting Blanks now airs on 11 FM stations throughout regional Victoria, plus WA FM and RED FM in Western Australia.

Shooting Blanks is a snappy, 90–second–broadcast, launching April 14 – hitting the airwaves in prime time breakfast and drive slots from Monday through Friday.

Any company wanting to hop on board the Brad Blanks Express should email Nicole Costellonicole@crocmedia.com


Crocmedia looks to advance itself Advance logo

Crocmedia had the opportunity to present to expat network, Advance, in Los Angeles last month to discuss its services and ways the two groups could work together in the future.

Advance is a global community of Australian overseas professionals committed to advancing Australia and Australians. Its 13,000 members represent every major business and industry, creating spheres of influence and opportunities for Australians at home and abroad.

For more information on Advance and to join up free, visit www.advance.org

For more information on Crocmedia’s US business capabilities please contact James Swanwick james@crocmedia.com


Crocmedia news front and centreGrazia clip

Crocmedia News has been placing stories front and centre in publications around the globe.

Journalists Dylan Howard, James Swanwick and Robert Sutherland have been writing stories for our global clients, including Grazia (Australia and UK) Loaded, Woman’s Day, NW and Ralph.

Crocmedia New York Bureau Chief Dylan Howard secured front cover for a story on actress Katie Holmes (see above).

For more on Crocmedia News’ operation, contact James Swanwick james@crocmedia.com or Dylan Howard Dylan@crocmedia.com


Bail me out
Whitelion logo

Crocmedia Australia client, Whitelion, is holding its largest annual fundraiser, Bail Out on May 29 in Melbourne. Whitelion is an Australian not-for-profit organization dedicated to working with and mentoring young disadvantaged people who have been involved in the youth justice system.

Each year 150 people volunteer to be locked up in the Old Melbourne Gaol to experience what it is like to go through the youth justice system. Inmates have one cell, one phone and a target of $1000 to Bail Out.

Crocmedia Melbourne has already volunteered to lock up Crocmedia CEO, Craig Hutchison.

www.whitelion.org.au
For further information please contact Chris Grant chris@crocmedia.com


Test your tipping skills on countryfootyscores.com

The Australian footy season is here again which means it’s time to tackle another tipping competition.

Crocmedia website, www.countryfootyscores.com, offers a tipping competition with a difference – the chance to test your tipping skills on country football.

With a heap of weekly prizes and a major prize to be announced soon, there are plenty of reasons to get involved.

Test your footy knowledge against Crocmedia CEO Craig Hutchison and a range of special guest tipsters.

Registration is easy, visit www.countryfootyscores.com


Peepshow post to host aicejudging panelPeepshow logo

Crocmedia America client Peepshow Post – a New York editing firm - will host one of the judging panels for the Association of Independent Creative Editors (AICE) Awards on April 2.

Peepshow Post has several high profile ads up for nomination at the awards including Adidas “House Party”, edited by Gary Knight and Andrea MacArthur’s Lexus and Hewlett Packard.

www.peepshowpost.com
For more information contact Brooke George brooke@crocmedia.com


Off The Bench breakfast club

Crocmedia launched its first Off the Bench breakfast last month at the Parkview Hotel in Melbourne, Australia. Crocmedia’s CEO, Craig Hutchison, was joined by former AFL player and manager Liam Pickering and horse racing guru Doctor Turf for breakfast with a select group of Crocmedia’s corporate partners.

"I really enjoyed the breakfast and the intimate forum was great," Crocmedia client and Prestige Jayco general manager Richie Fort said.

For your chance to network in a friendly and relaxed environment, Crocmedia’s next breakfast will be held at the Parkview Hotel, 562 St Kilda Road, Melbourne, on Wednesday 22 April.

For enquiries, please contact Nicole Costello, nicole@crocmedia.com


Off the bench rolls into Macca's

Crocmedia’s flagship radio program Off the Bench, kicked off the 2009 Australian Rules Football (AFL) season in style with a visit to McDonalds Traralgon in country Victoria.

Host Craig Hutchison was joined by Collingwood Football Club stars Tyson Goldsack, Tristan Francis and Jarryd Blair.

A full house greeted the guys, who answered questions about their sporting lives and all things AFL. Off the Bench will visit selected to McDonald’s stores throughout the AFL season.

www.offthebench.com.au
For further information contact Brad Kilbansky brad@crocmedia.com


Up in lightsDonny Boy fresh food company

Name:        Andrew Gibb
Lives:          Richmond, Melbourne (Australia)
Company: Donny Boy Fresh Food Company

Company overview:
Donny Boy manufactures Preshafruit juices and fruits using a new food processing technology, High Pressure Processing (HPP). Preshafruit juices and fruit are pasteurised without heat (pressurised cold) delivering the taste, colour vitamins and nutrients of fresh fruit with an extended shelf life

Company philosophy:
Listen to your customers and consumers - find out what the market wants and deliver it. Never give up.

Crocmedia experience:
I admired Lisa Bond’s excellent PR work for several years. The Preshafruit story is a good one to tell and we are looking forward to working with Crocmedia to tell our story to Australia.

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