Betting exchange and Crocmedia client Betfair will launch in-running betting on Australian horseracing during this year’s Melbourne Spring Racing Carnival.
Betfair, which pioneered the concept and already offers in-running markets on UK horseracing, believes Australian punters will flock to the concept. The betting exchange technology allows horse racing enthusiasts to bet during the race right up to the winning post.
www.betfair.com.au
For further information contact chris@crocmedia.com
left to right: Al Ramadan (Adobe), James Hird (Gemba) and James Swanwick (Crocmedia).
Crocmedia America and expat Australian business group Advance hosted a panel discussion between former Aussie Rules Football star James Hird and Adobe business leader Al Ramadan in San Francisco on September 8. A standing room only crowd packed the conference room at the Kirkland & Ellis law offices to hear “Sport Talks to Business: The Pressure Game”.
The talk was moderated by Crocmedia America President, James Swanwick. Hird talked about the role sport had in preparing him for life as a businessman at his sports marketing company, Gemba. Ramadan discussed the role of technology in sport and Adobe’s latest advances.
www.advance.org
For further information contact james@crocmedia.com
Crocmedia Australia was contracted by the AFL Players’ Association (AFLPA) to implement a Public Relations campaign to maximize exposure for the AFLPA Most Valuable Player Awards.
The MVP award has been a football tradition since 1982 and was held on Monday 8 September 2008. . Each year the AFL Players Association presents five awards to players of the game. These awards are the only awards where players are recognized by their peers.
Crocmedia achieved a high level of media exposure for the AFLPA MVP Awards pre, during and post event in all states.
Congratulations to 2008 Most Valuable Player Gary Ablett.
www.aflpa.com.au
For further information contact rebecca@crocmedia.com
Crocmedia client Rex Hunt Fishing Enterprises has joined forces with Aussie Disposals to develop a range of fishing gear suited to anglers of all ages.
The new range, named the Rex Hunt Adventure Series, includes rod and reel combos, tackle kits, nets, vests and other accessories.
The Rex Hunt Adventure Series will be sold exclusively through Aussie Disposals’ 39 locations throughout Australia.
www.aussiedisposals.com.au
For further information contact jessica@crocmedia.com
Aboriginal Australian chef Mark Olive has been chosen as the face of Crocmedia client’s Australian Made-Australian Grown campaign in New York. Crocmedia generates media coverage in North America for Australian food and wine carrying the Australian Made-Australian Grown label.
Olive will run a series of culinary classes for New York food media in Wholefoods stores, which are promoting premium Australian foods for the month of October.
Olive creates indigenous Australian foods with European culinary traditions.
Americans and homesick Aussies can now find details of Australian foods and beverages available in the US by visiting Australian Made’s new consumer Web site, at www.australianmade.us
For more information contact alison@crocmedia.com
Crocmedia America has helped launch a nationwide search to find a “Miss DIY” assistant for client, Jake “The Handsome Handyman” Tyson.
Crocmedia has partnered with Hollywood talent management company, ROAR, to produce a US online viral competition to discover a TV-savvy tool girl. Tyson begins a Crocmedia-produced nationwide TV, radio and print tour in November to coincide with the launch of his Redback Tools range in Lowe’s stores.
www.hhman.net
For further information contact james@crocmedia.com
Hosted by AFL great Liam Pickering and golfer Mark Allen, Crocmedia-produced “Off the Fence” will begin broadcasting October 4, following on from hugely successful season of Crocmedia’s flagship radio show Off the Bench.
“Off the Fence” can be heard between 9am and midday every Saturday throughout Victoria and southern NSW on 1116 SEN, the ACE Radio network and the Grant Radio network.
Off the Fence is sponsored by McDonald’s, Prestige Jayco and British Paints.
For further information contact brad@crocmedia.com
Crocmedia has helped launch a new Hisense 42” 100 Hertz LCD by generating media coverage.
Key features of the Hisense 42” 100Hertz LCD include motion compensating technology that enhances clarity in fast moving images. This technology is achieved by inserting in-between video frames.
RRP is $1799 available at all JB and Good Guys stores and selected Harvey Norman and Retravision stores throughout Australia.
www.hisense.com.au
For further information contact rebecca@crocmedia.com
Left to right: Crocmedia Account Manager Brooke George and Dennis Conner.
Crocmedia America president James Swanwick and LA-based account manager Brooke George joined sailing great Dennis Conner on his yacht, America, in San Diego Harbor, September 15. Good sport Conner was helping California-based Aussies celebrate the 25th anniversary of the 1983 America’s Cup win, while helping promote premium Western Australian wines which were served on board. Guests included actors including Chris Hemsworth; Western Australian trade officials and the Hollywood talent management agency, ROAR.
Crocmedia’s Corporate & Content Division has appointed two new members.
Alana Lakeland and Tristan Foenander will work on the All Night Appetite radio program and others on a part-time basis.
Lakeland has quickly established a strong following in her weekly slot on the All Night Appetite. She also works as an assistant producer on Crocmedia’s flagship radio show Off the Bench as well as writing for footyheads.com.au.
Foenander is working as a producer on the All Night Appetite as well as working closely with new partner Prestige Jayco
Miriam Carr has joined the Melbourne office in the role of PR account coordinator.
Carr has been working one day per week since July and has proven to be a valuable member of the team. Carr is currently completing her Advanced Diploma of Business – Public Relations part time. She also has a Diploma of Music Theatre.
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