FACILITATORS

Crocmedia’s facilitators are highly qualified, profiled journalists and facilitators. All draw on their vast news and sport reporting and producing experience to teach business people and corporate executives trade secrets of performing in the media.

FRANCES MURPHY

Award-winning journalist and television presenter Frances Murphy has developed Media Ready, Crocmedia’s personalized media training program. She draws on her vast news and sports reporting experience - including covering two Olympic Games, news reading, sports commentary, Melbourne Cup TV broadcast, and a travel program – to teach corporate leaders and sportspeople the tricks and trade secrets of performing in the media.

A former elite iron woman and ocean swimming competitor and accomplished MC/event host, Murphy provides a unique insight into all areas of the media, with her Media Ready program receiving rave reviews from all participants.

MIMI KWA

Mimi Kwa has experience in all manner of broadcast media. She has reported on local and world events, as well as interviewing many newsworthy and influential celebrities and personalities for Australia's key TV networks. She is currently a news anchor for the ABC (Australia) and, on a corporate level, hosts the National Australia Bank's in-house TV business programs.

Kwa produces and hosts corporate videos and conducts media training. She writes restaurant and wine reviews as well as dabbling in personal property developments. Kwa's tertiary qualifications begin with her degree in arts and architecture at the University of Western Australia and her subsequent qualifications are in journalism at the WA Academy of Performing Arts (WAPPA).

Kwa was chosen from 3000 candidates for a cadetship with the ABC. She was quickly poached by a major television network news service, then current affairs program. After having her first of now three children she returned to the ABC anchoring its international AUSNET news service and Sunday mornings on the Insiders program. Kwa feels privileged to be able to pass on her knowledge so that others can benefit from her broad experience.

IAN COHEN

With over a decade and a half of media experience Ian Cohen is an award winning senior sports reporter, presenter and host with a major television network news service. Cohen is an integral part of the sports coverage for broadcast programs, TEN News, Sports Tonight and a new ONE HD (high definition) sports TV channel.

Cohen has a unique understanding of the inner workings of both radio and TV newsrooms, having started his journalistic career covering general news on radio. He is still actively involved in the medium, calling Australian Football League (AFL) games and covering events and interviews live-to-air. Cohen has also written newspaper and magazine articles for Australian sport magazines and web based programs.

His impressive resume includes Olympic Games, Commonwealth Games, AFL Grand Finals in all codes of football, Grand Slam tennis and Cricket tours. But his comprehensive knowledge of the media is not limited to sport, having covered state and federal elections, general and business news as well as being involved in sponsorship and sales.

Cohen is a well recognised MC and keynote speaker, and is ready to deliver the tricks of the trade in regard to presenting your message for media, a board meeting, client liaison or an interview.